The Guild and The College of Arms Posted 27 April 2017 by Julie Goucher Badge of the York Herald. Image courtesy of the College of Arms. The Guild of One-Name Studies has been mentioned in the College of Arms April newsletter. In the newsletter, which can be read here is the announcement from the College on the appointment of Peter O’Donoghue as the Patron of the Guild. The newsletter also goes on to say that Peter has been featured in a recent episode of Who Do You Think You Are? USA and was at WDYTYA? Live earlier this month discussing the Danny Dyer episode.